Welgevonden Macadamia B.V.
Welgevonden Macadamia B.V. (WelMac) is a vertically integrated, specialised macadamia growing and trading company. WelMac is well on track to become one of the world’s leading independent growers, processors and marketeers of high quality macadamia nuts, with ownership and active engagement in every stage of the supply chain. With application of system innovation and high precision farming practises, WelMac is producing results well above the industry average while saving on water and other natural resources.
Welmac wants to re-imagine sustainable macadamia production in order to bring consumers healthy and tasty products to enjoy
With a special thanks to Legacy Films, we invite you to watch a short documentary on WelMac. We are very proud to be able to show our farm in Limpopo with some incredible footage, whilst giving everyone the chance to meet the team and share the passion we have for this company.
Sustainably growing, producing and processing
WelMac was founded in 2015 with the acquisition of "Welgevonden" macadamia farm, an 850 hectare farm located in the Limpopo province in the northern region of South Africa. Since then WelMac has established activities all through the value chain and established a reputation of being a valued employer, an outstanding farmer and running a high quality nursery.
Over the past years WelMac has realised developments and achieved results on Welgevonden, that are redefining the industry in terms of yield, quality and quantity. Albasini Nursery was initially established to provide Welgevonden with young trees, but has since then developed into a self sustaining professional nursery. Albasini Nursery is fully owned by WelMac and is now providing macadamia farmers with high quality cultivars.
On Welgevonden we have taken the first steps in processing of our harvest in our own facility. When production increases WelMac will eventually complete the whole cracking, sorting and packaging process as well as trading her own nuts and oils through her Dutch trading company, WelMac Nuts & Oils.
WelMac believes that increasing volumes and developments must be done according to a sustainable philosophy, both relating to employment as well as nature and its resources. We aim at full maturity to sustainably produce macadamias, a delicious healthy source of nutrition, with an active relationship with the local community, thriving wildlife and operating as a CO2 negative company.
Our core values
•Entrepreneurship: We are open minded and always looking for improvements and innovations to do better
•Ownership and integrity: We take responsibility and behave in the best interest of the company.We stay true to what we believe in everything we say and do.
•Mutual respect and teamwork: We work from a positive mindset and trust.We treat each other the way we want to be treated and are aware that true teamwork gives the best results
•Social and environmental responsibility: We challenge ourselves to produce our crops in efficient and environmental friendly ways.We aim for the right balance between people, planet and profit.
Nicolas and Nick Grooss, founders of WelMac, were invited for an interview on New Business Radio, where all aspects of the company were discussed as well as the macadamia industry as a whole. You can listen to the interview through one of the links below.